Contact:
Mary Beth Thomsen
2909 Polo Parkway, Ste 200
Richmond, VA 23113
mthomsen@touchstorm.com
804.594.4205
TouchStorm ™ Partners with Visible Measures to Quantify
Reach and Engagement of Branded Information Online Videos
Relationship Provides TouchStorm and its Clients with Unmatched Visibility into Online Video Audience Behavior
New York, N.Y. — May 19, 2009 — Today TouchStorm, the digital content marketing &media company, announced a key strategic alliance with Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and social marketers. The partnership provides TouchStorm and its clients with reach and engagement of online video campaign measurement by utilizing Visible Measure's market-leading Internet video metrics platform.
"This partnership enables TouchStorm to measure and analyze reach and engagement of all our Branded Information video campaigns," said Alison Provost, CEO of TouchStorm. "TouchStorm pioneered Branded Information as the breakthrough way to connect brands with consumers in their digital space. We can show our clients every interaction with their videos, how it compares to other digital formats, and report total reach of our vast distribution network. With Visible Measures, we know when people watch a video all the way through, turn them off, where they rewind and what parts they watch most. We're excited to have them as a partner."
Branded Information is digital video content that provides the answers to the questions people want to know about most when they search for information online. It features the marketers' brand as the expert inside the content, providing the information at the consumer's calling, entering their digital space when they have a need. Instead of interrupting the consumer with traditional digital ad formats, like banner ads and pre-roll, TouchStorm turns brands into trusted resources.
TouchStorm then distributes and optimizes its videos across the web so that when consumers search, it is the brand that pops up with the answer. With Visible Measures, TouchStorm measures all the videos it produces and distributes through its ever-growing unparalleled, content distribution media network that reaches more than 200mm uniques and includes content partnerships with Top 100 publishers and TV companies.
"We are proud of our partnership with TouchStorm because of their unique and value-added approach to Internet video," said Seraj Bharwani, senior vice president of business development at Visible Measures. "In our initial measurement efforts we are seeing measurable benefits from the Branded Information approach. We're looking forward to expanding TouchStorm's deployment of VisibleCampaign, our True Reach™ and audience engagement measurement platform."
"Today's tough economic times mean return on marketing investment matters more than ever. There are no second chances – without solid measurement tools to gauge marketing efforts, companies can't quickly see what's working for them and what's not. We understand that measurement is critical," added Provost.
About TouchStorm
TouchStorm is a digital content marketing &media company focused on the production, distribution, engagement, and conversion of Branded Information, the breakthrough way for brands to become the relevant content people seek, not just the advertisement around it. TouchStorm leverages its own consumer how-to resource brand Howdini™ - the trusted source for people who want to learn how to do things - to connect with consumers. TouchStorm has built an ever-growing unparalleled, content distribution media network that reaches more than 200mm uniques through content partnerships with Top 100 publishers and TV companies.
About PowerPact Holdings Group
PowerPact Holdings Group is a new breed of marketing and media company that focuses on consumer behavior in today's dynamic consumer-led world. Our companies, TouchStorm and PowerPact (the forward-thinking promotions and shopper marketing agency dedicated to delivering Immediate and Lasting Results™ for brands), are devoted to innovating breakthrough approaches, tools and technologies to help brands gain access to the consumer's coveted spaces on-line, in-store and on the-go.
PowerPact Holdings is an independent, employee-owned and certified woman-owned company. Its footprint reaches 17 U.S. cities with offices in New York, Dallas and Richmond, Va. Clients include General Mills, Sony, P&G, FUZE, Land O' Lakes, Mott's, IKEA, Capital One, American Diabetes Association and Susan G. Komen for the Cure.
About Visible Measures
Visible Measures is the independent third-party measurement firm for Internet video publishers, advertisers, and social marketers. The company's patented approach has been designed from the ground up to meet the unique challenges of measuring digital video reach and engagement. Visible Measures provides its customers and partners with unprecedented visibility into their online video audiences and how they engage with both content assets and advertising placements. Visible Measures is a member of the Interactive Advertising Bureau's (IAB) Digital Video Committee and the Advertising Research Foundation (ARF). To learn more about Visible Measures, please visit http://www.visiblemeasures.com.
#####
