Our Latest Updates
On Monday, E! News distributed a listicle titled, “18 Moments from the 2015 Teen Choice Awards That Made Us Feel Super Old” that seriously ticked off a lot of YouTube creators. We couldn’t sit idly by and let E! News suffer, so we decided to show them how they can avoid this in the future with VideoAmigo.
Touchstorm, a technology-based services company that builds YouTube audiences for the world’s largest brands, is unveiling VideoAmigo, their new suite of marketing tools and services, in time for the 6th annual VidCon in Anaheim, California. Since its inception in 2010, the convention that celebrates, discusses and informs online video has drawn a rapidly growing crowd of creators, fans, industry and brands worldwide. More than 300 influential YouTube Creators will be there this year, as well as an expected 20,000+ attendees.
YouTube has officially ended its AdBlitz contest, declaring Nissan’s With Dad spot as the Super Bowl ad campaign winner. There’s one hitch (and it’s a big one). Only YouTube viewers who made the effort to vote gave that title to Nissan. What about the millions of viewers who did not vote? That’s where Touchstorm comes in.
If you’ve gone to YouTube at all lately, you’ve likely noticed the plethora of Super Bowl ads and teasers by the various brands that plan to advertise on game day. Super Bowl commercials have long been a highlight for many, and the sole reason to tune in for others. Over the past few years, brands have experimented with airing teasers or full, official commercials on YouTube, days or even weeks before the big game. Why would they do this?
Now that the year is drawing to a close, it’s time to start thinking about predictions for the New Year!
We’ve rounded up our favorite predictions for the marketing industry in 2015.
Start the New Year Off Right!
Now that 2014 is coming to a close, it’s time to start reflecting on the past year and making resolutions. If you run a YouTube channel, your goal might/should be how to make it even better in the coming months. If you’ve made the resolution to have a stronger, healthier, more successful channel in 2015, the most important place to start is analyzing how well your channel did this year and where you stand in the rankings of other channels.
We’ve reached the last installation in the Breaking Down the TVi Channel Report series! All of the metrics we have studied so far combine to produce a Touchstorm Video Index Score.
So, what is a TVi score? Touchstorm is categorizing the entire YouTube platform, profiling millions of YouTube channels and has created the Touchstorm Video Index Score — TVi for short.
We’re breaking down the “metrics that matter” in your customized Channel Report, which you can run at tvi.touchstorm.com. We’ve already talked about Views, View Density, Subscribers, Subscriber Conversion and Likeability. Now let’s take a look at Best Channel Practices — and what that really means.
Just hours after we released our Special Report on the Consumer Magazine category on YouTube, comes an article from Advertising Age about Conde Nast’s announcement of a deepening relationship with YouTube stars starting with makeup artist Kandee Johnson. We wondered: Was it smart for Conde Nast to choose someone like Kandee Johnson over a better-known YouTube star?
Where publishers stand on YouTube We just released our comprehensive Special YouTube Report on Consumer Magazines. The report, which pulls its data from the Touchstorm Video Index, offers some telling insights about the industry and how it’s faring in the digital age.
We’re breaking down the metrics that matter in your customized Channel Report, which you can run at tvi.touchstorm.com. We’ve already talked about Views, View Density and Subscribers. Now let’s take a look at a real marker of a successful YouTube channel’s Subscriber Conversion.
She runs a fashion blog: The Chriselle Factor. She’s a stylist. She’s a style-maker. She’s active on multiple platforms, and she’s now a fixture at the fashion shows.
Chriselle owns the leading women’s fashion channel on YouTube. In fact, her channel was number one in TVi Score (more on that below…), above giant brands like American Vogue, Chanel, Dolce & Gabbana, Dior, and Prada.
We’re breaking down the metrics that matter in your customized Channel Report, which you can run at tvi.touchstorm.com. So far we’ve covered Views and View Density. Now let’s take a look at Subscribers and what they mean to the health of a channel.
Last session was all about content. Specifically, the three questions to answer before you make your content. This session is all about the three kinds of content you can make. Only three? Yes. Just three.
The answer to the question “what are the three kinds of content should I make” is:
We’re breaking down the metrics that matter in your customized Channel Report, which you can run at tvi.touchstorm.com. Last week we looked at views and what they mean for the health of a channel. You can devise an even more successful content strategy when you understand View Density and why it’s a true measure of success for a channel’s content.