Partnership adds to the TouchStorm Editorial Network’s 450+ publishers who syndicate TouchStorm videos to run as premium content on their sites
New York, NY, December 3, 2008 – TouchStorm, a leader in online digital video, and Glam Media, a pioneer and global leader of vertical media, today announced that Glam Media will begin distributing TouchStorm’s Howdini videos via its vertical networks beginning in early December. With the addition of Glam Media, the TouchStorm Editorial Network is now comprised of 450+ publishers that license TouchStorm premium videos to run as content — not advertising — on their sites making the TouchStorm Editorial Network the largest syndicator of editorial video on the Internet.
Glam Media is the latest online video network to license and gain access to TouchStorm’s popular Howdini video library for distribution via their vertical properties including Glam.com and Brash.com as well as numerous women’s lifestyle blogs. The partnership will enable Glam Media to syndicate TouchStorm’s Howdini editorial videos on a variety of relevant topics, including Home & Garden, Food, Health & Well Being, Entertaining, Sex & Romance, Style & Beauty, Jobs & Money, Travel, Diet & Fitness, Green Living, Holidays, Weddings and Pets.
“Many of TouchStorm’s Howdini videos are created specifically targeting an audience of upscale women,” said Alison Provost, chairman and CEO of TouchStorm. “Addressing topics such as how to get the latest celeb hairstyle and how to care for cashmere, our library of Howdini lifestyle videos are the perfect content for Glam Media’s fast-growing network of fashionistas.”
TouchStorm’s Howdini videos are known for their HD-quality productions and journalistic style featuring top expert advice. TouchStorm distributes Howdini videos through its TouchStorm Editorial Network to a variety of sites across the Web as well as other digital mediums. These channels include top tier destinations such as, AOL and iVillage; vertical-oriented properties, such as iFood.tv and Disney Family; video sharing sites, including YouTube; digital TV mediums, such as Hulu; as well as targeted blogs.
Howdini videos are popular on online verticals such as those developed by Glam Media because of the caliber of experts that are leveraged to provide educational advice and helpful information on numerous topics. The Howdini Guru team includes Rachel Maddow, host of the “Rachel Maddow Show,” Barbara Corcoran, real estate contributor for “The Today Show,” Carley Roney, editor-in-chief of The Knot, Ray Isle, senior wine editor of Food & Wine, Linda Koopersmith, professional home organizer, and Scott Wasserman, professional hair stylist for DEX New York, among others.
For more information on TouchStorm or to view sample online editorial videos, please visit www.TouchStorm.com. For information about Glam Media, please visit www.GlamMedia.com.
About Glam Media
The founders of Glam Media created a new media model to bring brand advertisers to vertical audiences online: vertical content networks. Today, Glam Media — with its Glam.com (women) and Brash.com (men) networks — is the fastest growing Top 10 media Web property in the U.S. with a total reach of 52.3 million unique monthly visitors in the U.S. and approximately 90 million uniques globally. Glam Media recently entered the comScore Top 10 Web properties list and is also a Top 10 Display Ad Publisher. With 700 sites total, Glam Media is composed of: Glam.com — a carefully curated network of popular and influential lifestyle women’s Web sites, blogs and magazines; and Brash.com — the newly launched all men’s network. Glam Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. Glam Media is headquartered in New York City and Silicon Valley, California, with international offices in London, Munich, Berlin, and Tokyo.
About TouchStorm
TouchStorm (www.touchstorm.com) is a digital media company and a pioneer in online editorial video. The company produces, distributes and optimizes online editorial video for a wide range of clients using proprietary marketing tools and the TouchStorm Editorial Network.
Through the TouchStorm Editorial Network, the company syndicates its videos into the editorial well of top-tier publishers around the web resulting in engagement scores significantly above industry benchmarks.
With headquarters in New York and offices in 17 cities throughout the U.S, TouchStorm is an independent and employee-owned company.