Touchstorm, the premier source for online video distribution and content development, today announced the appointment of Kevin Van Lenten as Vice President of Monetization. In his new role, Kevin will be charged with further driving Touchstorm’s advertising-supported revenue and developing publisher relationships.
Formerly the Vice President of Business Development for Adknowledge, Kevin has over ten years of experience in the advertising, financial, technology and lifestyle industries. His previous success creating value propositions and driving ad impressions for brands including Chase, American Express, Monster and Fidelity make him a perfect fit for his role at Touchstorm.
Kevin will leverage his experience in operational management, performance and sales as he focuses on content, distribution and monetization, further bolstering Touchstorm’s brand equity. He will also look to expand distribution opportunities for Touchstorm’s partners and grow the company’s networking infrastructure. Kevin will report directly to Alison Provost, CEO of Touchstorm.
“Kevin’s proven track record of sales in addition to his result and metric-oriented approach make him an invaluable asset to our company,” said Alison Provost, CEO of Touchstorm. “His experience and passion for business development align seamlessly with the culture and direction of Touchstorm.”
About Touchstorm
Touchstorm (www.touchstorm.com) is a digital media distribution company and a pioneer in online editorial video creation. The company distributes and optimizes online editorial video for a wide range of clients using proprietary marketing tools and the Touchstorm Editorial Network. The company also works with today’s leading brands and experts to create HD-quality, journalistic-style videos under the Howdini brand.
Through the Touchstorm Editorial Network, the company works with brands to syndicate videos into the editorial well of top-tier publishers around the web resulting in engagement scores significantly above industry benchmarks. Headquartered in New York, Touchstorm is an independent and employee-owned company.
###
Media Contact:
Touchstorm
Sean Womack
877-361-5700