Thomas to Lead Growing Department of Web Technologists to Enhance Howdini.com and Build Digital Promotion Functionalities for PowerPact
New York, NY, January 1, 2008 – Today, PowerPact Holdings, owner of consumer promotion agency PowerPact and Howdini.com, announced the hire of Ajoy Thomas to serve as director of digital technology. In his new role, Thomas will be responsible for managing and designing the necessary technologies to support PowerPact Holdings’ growing digital demands. This new hire comes on the heels of PowerPact’s recent announcement of its hiring of Jodi Manning to serve as senior vice president of digital strategy and online creative for Howdini.com.
Ajoy Thomas is a seasoned .NET developer, experienced in PHP and other web languages, with the ability to apply agile development methodologies to deliver custom solutions to clients.
“Any good technologist can code, but not every technologist has the ability to code with the understanding of how to create powerful tech solutions to meet their clients’ needs,” said Alison Provost, chairman and CEO of PowerPact Holdings. “Ajoy not only understands the powerful impact of his designs but can execute stellar digital campaigns with lightning speed. With the growing digital demands of the industry, we could not be more excited for Ajoy to join the PowerPact Holdings team.”
After receiving his degree in Computer Science, Thomas held key positions at two digital agencies, TM Interactive and SlingShot. A few of his major achievements include supervising U.S. and International projects for top brands like Jack Daniels, American Airlines and Tuesday Morning. Thomas also specializes in front end issues, including usability, information architecture and user design.
For PowerPact Holdings, Thomas will be charged with overseeing the back-end redesign of Howdini.com. Additionally, Thomas will build the necessary technologies to support digital innovations for PowerPact’s consumer promotions clients.
“I’m always looking for better solutions that make users less alienated and oppressed by technology,” said Ajoy Thomas, director of digital technology for PowerPact Holdings. “Using this desire for efficiency, coupled with my love to push the possibilities of the Web, I’m excited to get started on creating new digital solutions for PowerPact and its extensive list of clients.”
Ajoy Thomas is based in the Dallas, TX office and will begin work in early January.