Imagine learning to make a perfectly frosted, pink Barbie doll cake for your daughter’s birthday party, thanks to a video sent to you by a friend. General Mills’ Betty Crocker filled that need with an online video campaign this summer, which detailed how to make cakes that look like dinosaurs, castles or even butterflies.
“Any brand is looking to grow its sales,” said Alison Provost, CEO of PowerPact Holdings, a sibling company of TouchStorm, which produces the branded content, and Howdini, which distributes it to a broad network including news media and social networks. “But Betty Crocker felt if it could be a better brand to its core consumers, they would naturally be more loyal.”
Read entire the DMNews.com article about TouchStorm and Online Video.
Thanks to our friends at Visible Measures for highlighting the article on their online video blog.