Nicole Gary to Serve as Manager of TouchStorm Search Marketing
New York, NY, December 14, 2010 – Today, TouchStorm, a leader in online digital video distribution and creation, announced the hire of Nicole Gary to serve as manager of search marketing. In this role, Gary will be responsible for managing search marketing and interactive strategies for TouchStorm in order to fully optimize consumer videos via searchable key words to maximize distribution and reach.
Gary is a seasoned interactive marketing expert with a broad portfolio of digital development and implementation experience. She has worked with large brands such as Gordon’s Jewelers, a subsidiary of the Zale Corporation; Sam’s Club and Cinemark, among others. She is passionate about utilizing search marketing and social media efforts to effectively reach and engage consumers online.
“Right now TouchStorm is in a position of growth and expansion and it’s necessary for us to add to our search marketing team,” said Jeff Martin, vice president of search marketing for TouchStorm. “”We are excited to bring Nicole Gary onboard as we extend our video search optimization efforts throughout the TouchStorm Editorial Network.”
Prior to joining TouchStorm, Gary oversaw marketing efforts for Dealnews.com, an online shopping resource, where she successfully created and implemented interactive strategies to attract and engage new site visitors. In addition to her role at TouchStorm, Gary will also assist with optimization and distribution strategy creation for Diginary Holding’s online consumer video site Howdini.com in order to extend reach and maximize traffic to the Web site.
“TouchStorm is such an innovative company and I’m thrilled to be joining the team,” said Nicole Gary, manager of search marketing for TouchStorm. “I’m excited to cover new ground in search marketing alongside field expert Jeff Martin.”
Gary is based in the New York office and began working for TouchStorm in early-November.
About TouchStorm
TouchStorm (www.touchstorm.com) is a digital media distribution company and a pioneer in online editorial video creation. The company distributes and optimizes online editorial video for a wide range of clients using proprietary marketing tools and the TouchStorm Editorial Network. The company also works with today’s leading brands and experts to create HD-quality, journalistic-style videos.
Through the TouchStorm Editorial Network, the company works with brands to syndicate videos into the editorial well of top-tier publishers around the web resulting in engagement scores significantly above industry benchmarks. With headquarters in New York and offices in 17 cities throughout the U.S, TouchStorm is an independent and employee-owned company.
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Media Contact:
Sean Womack, swomack@TouchStorm.com
877-361-5700