Proprietary Tool Designed to Reveal the Popular Search Interests of Target Consumers
New York, NY, June 10, 2008 – Today, TouchStorm, the pioneer in online video distribution, announced the launch of Search Revelator. TouchStorm’s Search Revelator is a proprietary tool designed to identify the most popular and actionable search interests of target consumers. The Search Revelator uniquely ranks and categorizes raw search data then filters it to reveal real insights about what consumers are searching for online. TouchStorm utilizes Search Revelator to identify what a brand’s target consumers are searching for online as it relates to their business objectives and creates online editorial videos that answer the questions consumers are seeking answers to online.
“At TouchStorm we know that a client’s ultimate goal is to reach and resonate with their target consumers,” said Alison Provost, chairman and CEO of TouchStorm. “The key to success is to make video content that is relevant to what consumers are already searching for online and optimize it accordingly. Through TouchStorm’s Search Revelator tool we are able to help our clients do this in an effective way.”
How it Works
After conducting in-depth research via Search Revelator, TouchStorm worked with Betty Crocker to determine that its target consumers were searching online for information on cakes, and more specifically, children’s birthday cakes. To reach these consumers online, TouchStorm worked with Betty Crocker to develop a series of HD-quality videos on how to make a variety of specialty cakes for children’s birthday parties, including princess, train and dinosaur-themed cakes aligning with the most popular consumer searches. Proving the power of Search Revelator and the TouchStorm process, the Betty Crocker video series has surpassed more than 45M views to date.
TouchStorm provides an end-to-end solution for brands focused on using digital video to increase consumer reach, engagement and customer conversions. Utilizing proprietary tools, including Search Revelator, TouchStorm works with brands to identify what their target consumers are searching for online. Using this knowledge, TouchStorm works with respected former television news producers to create relevant, high-quality, journalistic videos that provide consumers with educational content from leading experts. The videos are then optimized to ensure the highest digital search ranking among today’s leading search engines, including Google, Yahoo and YouTube. The videos are also syndicated through the TouchStorm Editorial Network of top-tier publishers around the web resulting in engagement scores significantly above industry benchmarks.
For more information about TouchStorm and Search Revelator, please visit www.TouchStorm.com.
About TouchStorm
TouchStorm (www.touchstorm.com) is a digital media distribution company and a pioneer in online editorial video creation. The company distributes and optimizes online editorial video for a wide range of clients using proprietary marketing tools and the TouchStorm Editorial Network. The company also works with today’s leading brands and experts to create HD-quality, journalistic-style videos.
Through the TouchStorm Editorial Network, the company works with brands to syndicate videos into the editorial well of top-tier publishers around the web resulting in engagement scores significantly above industry benchmarks. With headquarters in New York and offices in 17 cities throughout the U.S, TouchStorm is an independent and employee-owned company.
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Media Contact:
TouchStorm
Sean Womack
swomack@TouchStorm.com
877-361-5700