blinkx Partners With Howdini to Bring Users Expert Instruction on Every Topic, From Taylor Swift Inspired Updos to Barbeque Ribs on the Grill
SAN FRANCISCO, Sept. 8 /PRNewswire/ — blinkx, the world’s largest and most advanced video search engine, today announced partnerships with leading how-to online video publishers Howdini and Videojug to bring users professionally produced video content on a variety of topics.
Through these partnerships, viewers now have access to over 50,000 videos on www.blinkx.com that will help them master a wide range of skills, from throwing the perfect curve ball to puppy-proofing the home and more. Leveraging its unique AdHoc platform, blinkx will also place contextually relevant advertising against these videos and share resulting advertising revenue with the partners.
One of the world’s most comprehensive libraries of free factual videos online, Videojug’s how- to videos deliver easy-to-follow, bite-size tutorials on a wide range of topics from beauty and style know-how to health issues, DIY dilemmas and how best to tackle parenting problems. Videojug also features leading experts from various fields to provide real expertise and answers to a wide range of common questions and concerns for their “Ask the Expert” videos. Through Howdini, blinkx viewers will also have access to advice from experts who are frequently invited to popular TV programs such as Good Morning America, The Today Show, Money, Prevention, and Food and Wine.
“Many people are turning to online video when they are learning something new or in need of expert advice,” said Suranga Chandratillake, founder and CEO of blinkx. “We’re delighted to partner with Videojug and Howdini to expand our ever-growing index of premium, professionally produced how-to videos.”
Tom Laidlaw, CEO, Videojug commented, “Consumer demand for online video is booming and Videojug is dedicated to helping people use the medium to learn new skills. blinkx’s innovative technology allows us to share our how-to and instructional videos with even more people—everywhere, immediately and easily.”
As the pioneer in video search technology, blinkx has built a reputation as the smartest way to find rich media on the Web. The company has made more than 720 partners and indexed over 35 million hours of video and audio content to date.