About Carol Cropp
Carol brings over 20 years of experience in marketing and sales to head up Touchstorm’s global team. As VP of Global Sales, she oversees the launch of the Company’s how-to content channels in multiple languages and works with brands to extend their global reach. Carol brings a combination of media and marketing experience, with an understanding of how money flows within businesses, and how to tap into those funds.
Carol came to us from Clear Channel Communications, where she worked to create new revenue streams for the media company as a non-traditional revenue manager. She also created and executed numerous events, including concerts, festivals and sporting events.
Next, as senior account supervisor at PowerPact, she created and executed shopper marketing programs in all major CPG channels including grocery, drug and mass. She also worked for nine years on Susan G. Komen for the Cure business, including race execution and retail extensions. Retail work included securing partnerships and sponsors for the Pillsbury Bake-Off Contest, and she managed retail promotions for PowerPact’s longest-running client, Yoplait.
When Carol came to Touchstorm, she took on management of brands like Betty Crocker and Pillsbury, retailers like CVS and off-line publishing partners like TiVo and Sling for Touchstorm distribution.
Carol studied English and history at Miami University in Ohio.