About Judi Costanza
Judi is redefining the way video content is distributed by delivering TV-like reach, audience engagement and high-value conversion for brands. Her background in the business, media and marketing industries has equipped her with a skill set that continues to bring Touchstorm to the next level.
Judi began her career working in the music industry gaining exposure for artists and profits for retailers through innovative programs she designed. Working with artists, record labels, radio and retail, Judi created integrated programs that pleased each party’s objectives and brought positive results to all. She gained experience developing pure marketing strategies and tactics that have transcended her career. Judi was then recruited to head up the Pittsburgh unit of Chancellor Marketing Group (CMG) where she worked as the Managing Director for five years in the new business development department, putting her business and media talents to good use. It was at CMG that Judi met Alison Provost, CEO of Touchstorm.
When CMG was sold and became PowerPact, Judi began developing innovative marketing programs for key clients, including Capital One, P&G/Kmart and IKEA. She worked on both the strategy and account direction, also lending a hand in the creative landscape for clients. Judi was often tapped to head up special projects for the company, paving the way for new initiatives. Following PowerPact, Judi began working for Touchstorm, where she played a major role on the user experience, operations and legal aspects that went into building several products, including Howdini.com, Touchstorm’s consumer facing how-to site, and Voot®, Touchstorm’s proprietary YouTube content optimization tool.
In her current role at Touchstorm, Judi balances user goals and attainable technology to produce sustainable growth. Judi leads the technology and network teams to balance innovation with leveraging existing technologies headed for commoditization. She leads the development of the company’s multi-faceted product portfolio ranging from distribution systems to search and video optimization tools.
When Judi’s not busy working, she enjoys spending time with her two children, reading and practicing Ashtanga yoga. She is a graduate of Penn State University, and on Sundays you can find her cheering for her favorite football team, the Pittsburgh Steelers.