NEW YORK, July 1, 2015: Touchstorm, a technology-based services company that builds YouTube audiences for the world’s largest brands, is unveiling VideoAmigo, their new suite of marketing tools and services, in time for the 6th annual VidCon in Anaheim, California. Since its inception in 2010, the convention that celebrates, discusses and informs online video has drawn a rapidly growing crowd of creators, fans, industry and brands worldwide. More than 300 influential YouTube Creators will be there this year, as well as an expected 20,000+ attendees.
Touchstorm plans to connect with hundreds of YouTube creators at this event, revealing their VideoAmigo stats and allowing fans to see if their favorite stars really walk the walk.
Alison Provost, Touchstorm CEO, said “We’ve been building these tools and technologies behind the scenes for years while we’ve helped some of the largest brands in the world with content strategy, production, and YouTube channel management. Now we’re excited to open these tools up to the market, and VidCon is the perfect place to do so.”
The VideoAmigo Marketing Suite allows brands and creators to stop guessing at their strategy and start winning on YouTube, with data and insights needed to run successful video campaigns. With VideoAmigo, brands can find searchable, popular video topics to own, as well as the right creators and channels to partner with. Creators can grow revenue, build audience, engage fans, and attract killer sponsors.
Touchstorm’s proprietary data taxonomy, the Touchstorm Video Index (TVi), narrows the world of video topics to provide more marketing and performance metrics on channels, videos and searches than has ever been possible. VideoAmigo, which runs on the TVi classification system, uncovers unique insights that allow brands to compete and win in social conversations.
Touchstorm (www.touchstorm.com) is a technology-based services company that builds video audiences for the world’s largest brands. To accomplish its vision of helping brands and audiences fall in love again, the company grows YouTube channels organically, building engaged audiences for brand channels. Touchstorm uses a suite of software technologies to build these brand audiences at scale, including VideoAmigo, the Video Marketing Suite powered by the Touchstorm Video Index (TVi). Headquartered in New York City, Touchstorm is an independent, woman-owned company.