Touchstorm
Video
Index

A unique, proprietary
classification system
for new media channels
built by — and for —
video marketers.

TVi ® makes new media more powerful and useful for creators and brands.

Video marketers need better data.

The problem with video data is that there are a handful of companies reporting basic numbers from the YouTube API and other new media APIs – but from a marketing standpoint, it’s all amazingly devoid of insight. The key to all of the missing insights was the inability to compare knitters to knitters, beers to beers, and comedians to comedians. There are tens of millions of channels. To create meaningful insights, we needed to make YouTube and other new media smaller somehow.

We built TVi to solve this problem.

The Touchstorm Video Index® is a genome project for video and social content. This makes the TVi the most powerful video dataset on the market. We’ve appended various new media API data, classifying channels and videos into themes, conversations, and topics. We’ve also classified the content creators, brands, personalities, geographies, and other valuable metadata, and overlayed that same classification system to Search.

TVi powers VideoAmigo™.

VideoAmigo™ is the first video marketing suite running on the TVi classification system. Our tools let you find topics to own in Search that your competition doesn’t see. And, with a Search sample size that represents 84% of the billion+ searches done a day on Google, Bing, and Yahoo!, the insights that come out are mind-blowing.

The TVi has more than 8 million new media channels
classified into marketing-friendly categories.