What is the Touchstorm Index

What is the
Video Index?

The Touchstorm Video Index features YouTube research available nowhere else on earth. It’s all about creating marketing insights that allow big brands and serious YouTubers to grow their channels much more rapidly.


See the Video Index in action Download the Top Brands Report


Powered by VOOT®

VOOT takes standard YouTube API data and appends it with critical marketing data. The result is a robust analysis tool that allows you to see performance metrics at both the channel and video levels that can answer questions like these:

  • Who are the leading content producers that I compete with? How am I doing against them, specifically?
  • What are the Top 500 videos in my category, and what do they have in common that I can mimic?
  • What’s the average number of subscribers converted per every million views in my category, and how does my channel compare?
  • Are my competitors spending money winning views, and if so, how much?

Find out where you stand

With the Touchstorm Video Index, finally, a recipe vlogger can find out where she stands against all the other recipe vloggers. A big brand can find out where it stands against everyone else competing for share-of-voice in its category, brands and non-brands alike. To that end, Touchstorm publishes simple monthly industry rankings to the trade press.

Finally, YouTube analytics to help serious YouTube marketers improve their performance.

Your Channel

The Touchstorm Video Index: Custom Report

The Touchstorm Video Index: Custom Report offers a free, customized report so you can see the power of this data in action, for any channel you care about.

This Custom Report enables you to extract significantly more detail about your channel that is not available in our other quarterly reports. And you cannot get this information from your own YouTube analytics.

Your Channel

You Can Help Build The Video Index

The power of the Touchstorm Video Index comes from the data that’s appended to each channel and video inside VOOT. Touchstorm tracks thousands of channels, tens of millions of videos, and billions of views. The number of profiled channels grows every day. By generating a Custom Report, you are helping to grow the database, which already includes the Top 5000 YouTube channels, thousands of brand channels, and the top channels in every "conversation category."