IAB standard ad units apply here.
Each campaign has its own goals. And Arena is designed to fit the way you like to buy. If you want to achieve view counts, we charge a cost per view, and all the display and pre-roll impressions that Arena delivers come along for the ride (they’re free). If you need massive impressions, we charge a CPM, and generate multiple page views and video views that deliver mass. All our templates are built around IAB standard ad units (300x250, 728x90, 160x600, VAST and VPAID). And, you can trust the numbers we give you: your video and display ads are measured by audited ad servers, and your content exposure is measured by top, independent analytics firms. Arena can also accept a pixel from your preferred analytics vendor… just another way you’ll know our audience delivery is real.
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