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How it works

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how arena

Hybrid Video Platform

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Some videos are a bit too branded to run as editorial, and a bit too long to run as pre-roll. We call these Hybrid Videos, and Touchstorm has developed the only Hybrid Video Platform tailored exclusively for these videos.

An entire editorial section, just for you.

Arena features your video inside a special editorial section themed around the same highly-searched, audience-engaging topic that your video addresses. Then we surround your video with on-point editorial creating a relevant environment for your videos to live in. It’s not just a single native ad placement, it is an entire section of content that lives within a publisher’s website, all built around your video topics and brand advertising.

See all the Arena template options >>

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Hang out with top publishers on the web – it’s a great neighborhood.

We are the only provider that can custom design a unique distribution plan to deliver the right audience. The Touchstorm Editorial Network – with a comScore-measured audience of more than 50mm – includes publishers big and small, from general interest sites to niche verticals, as well as video-on-demand, connected TV, and mobile. We built our Network to deliver big center-of-the-page view counts and engaged audiences for respected brands. And now, Arena works inside of these same quality publishers, so your hybrid content lives in a good—and safe—neighborhood.

See Arena in action. Request a live demo today. >>

 

A distribution plan designed to 

meet your needs.

Arena placement starts with Touchstorm's well-established, owned-and-operated sites. With our custom distribution plan, it quickly spreads out into the Touchstorm Editorial Network. Depending on your campaign goals, we’ll attract just the right publishers, audience and views for your campaign.

  • No blind distribution through an ad network. 

  • No thrown-up temporary websites where the views are generated by bots. 

  • No four acres on Farmville in exchange for a view. 

Your videos are delivered through high quality publishers who’ve agreed to the editorial feature, and then, where honest-to-goodness marketing attracts people interested in that topic.

See for yourself where our videos run. >>

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Your videos plus our content
equals more views for you.

You provide the videos, display ad creative, widgets or any other content assets you have, and our Hybrid Video Platform builds the rest. Your assets are meshed with relevant articles, Howdini videos, interactive tools and social media features creating a rich editorial environment where your hybrid videos can shine. Any content on the page that isn’t yours ends with a recommendation link or other device that leads consumers back to your content at every turn. Everything on the page is credible, high quality, thoroughly researched, and optimized, while your brand dominates the content and the look and feel of the page.

No content? No worries. We produce award-winning video content. See how we can produce videos for you. >>


A template to match every need (and we’re making more every day).

You choose from our templates depending on your particular marketing needs – each has unique features. The templates enable Touchstorm to deliver Arena at scale and speed. Place your order, choose your template, and we guarantee to have your Arena out in the market in 15 days.

See our template options >>

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Share and share alike.

Arena is a set of living, breathing web pages that fosters social interaction. We feature a topic-specific live Twitter feed that relates directly to your videos, so visitors can communicate in real time. With posts to Pinterest or recommendations to and from Facebook the conversation encircles your video content and gives people a real reason to share it across their social graph.

Talk to our video content specialists to get started. >>


IAB standard ad units apply here.

Each campaign has its own goals. And Arena is designed to fit the way you like to buy. If you want to achieve view counts, we charge a cost per view, and all the display and pre-roll impressions that Arena delivers come along for the ride (they’re free). If you need massive impressions, we charge a CPM, and generate multiple page views and video views that deliver mass. All our templates are built around IAB standard ad units (300x250, 728x90, 160x600, VAST and VPAID). And, you can trust the numbers we give you: your video and display ads are measured by audited ad servers, and your content exposure is measured by top, independent analytics firms. Arena can also accept a pixel from your preferred analytics vendor… just another way you’ll know our audience delivery is real.

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Measured and monitored? You bet.

Arena comes with a real-time dashboard that enables you to see all the data points we’re collecting for you: impressions, view counts, engagement scores, social commenting, shares, bounce rate, tool usage, clicks and conversions. If you don’t have time to look at the data yourself, we compile it in a final campaign report that’s easy on the eyes and smart between the ears.

We get the views and the screenshots to prove it.

Your campaign is verified so you know when and where you ran. No more post and pray. No more wondering where you’ve been. No more “native content placements” that look no more impressive than an ad. Along with your analytics reports, you receive screenshots of all placements.

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Easy to buy & simple to start

So, what are you waiting for? Let Arena by Touchstorm draw a crowd to your Hybrid Videos in a brand-safe, audience-engaging, search-friendly environment.

Talk to one of our Sales team to get started. >>