Content Programming & Development
+ Developing a program strategy for each channel(s)
+ Finding the content for the channel(s)
+ Custom creating and producing as needed
+ Curating where appropriate
+ Editing in a way that controls the Related Video Rolls
+ Releasing content in a way that generates the most new views and subscribers
Building the Channel
+ Setting the strategy for the channel (second home? referral?)
+ Concepting the channel design to match its strategy
+ Choosing the channel type
+ Setting up the channel and skinning it
Channel Promotion
+ Securing endorsements and cross-channel promotion from YouTube stars
+ Marketing content to people who watched similar content
+ Earning features that drive new views
+ Running viewership promotions
Audience Engagement
+ Building audiences and subscriber bases via proprietary software & processes
+ Interacting with the consumers on behalf of the brand
+ Setting up sub-interest group playlists within the channel
YouTube Search Optimization
+ Closed-captioning and adding other text that aids search
+ Optimizing for YouTube organic search, which spills into Google
+ Buying Promoted Video strategically
Measure & Monitor
+ Using our proprietary tools to know what is working and why
+ Customizing analytics to measure what matters most to you
+ Marketing and managing each channel on a day-to-day basis
Conversion to Action
+ Creating annotations and overlays
+ Cross-promoting channels as appropriate (with key major retailers)
+ Turning each channel into a healthy conversion tool for product sales
Global Expansion
+ Developing a global programming and distribution strategy
+ Setting up the global channels in one cohesive plan
+ Building the global channels
+ Managing the translation process
+ Providing similar audience services for a global audience by market