As you know by now, our Outdoor Activities & Adventure Sports report is mind-blowing (if your brand plays in this category, you need to see it!). For a number of reasons: First, it’s a treasure trove of data and insights on every major YouTube channel in the category, from BMX Riding to Camping and Hiking, Skateboarding to Windsurfing. But it also shows enormous, fanatical audiences for content on outdoor and adventure activities that some (many!) of us have never heard of.
Which brands are doing it right vs. simply spending a lot. [Special Report]
By now we all know Red Bull has one of the hottest YouTube channels and knows how to grow an audience, landing more than 826 million video views and 3.6 million subscribers so far. But as our Touchstorm Video Index (TVi) has shown over the past year, views are not enough and is not the most important metric for measuring channel success. Now don’t get me wrong, Red Bull is killing it on YouTube, but even they can build a more authentic and rabid fan base if they tweak their strategy even a little bit.
Touchstorm examines what it takes to win on YouTube.
How Honda (Or Any Channel) Can Build An Audience of Their Own on YouTube
The new Honda Stage YouTube channel has been lauded in the trades lately, with AdWeek previewing it in early June and Fast Company featuring it in their July article on YouTube CEO Susan Wojcicki.
Touchstorm takes a backstage peek at the Honda Stage YouTube channel strategy.