YouTube for Business: 12 Ways YouTube Creators Think (and you should, too)

YouTube for Business: 12 Ways YouTube Creators Think (and you should, too)

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It seems like the pace of change in marketing is faster than ever. And even faster than the change are the new solutions, technologies, media, ideas and information flying at businesses and brands. Especially regarding what they should be doing to grow.

There are four mantras swirling around in the marketing world now regarding the way brands engage with their consumers, and we think they are particularly confusing. Here’s what you need to know.

How to Attract Attention to Your YouTube Channel

How to Attract Attention to Your YouTube Channel

What can you do to draw attention to your YouTube channel?

YouTube has more than 10 million channels. They categorized these into only 20 different categories. That means you have 500,000 competitors for your category. But you know you don’t compete with everyone that is in your category. That guy talking about aliens? The cute cat channel? You guys are not looking for the same audience.

So, how to distinguish yourself from the rest? Use data to stand out vs. the competition on YouTube. Touchstorm has the answers.

YouTube for Business: The best social media channel you are not using

YouTube for Business: The best social media channel you are not using

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All of the social media attention is going to Facebook, Twitter and the visual channels like Pinterest and Instagram. All of the digital media attention is going to native advertising and the likes of Buzzfeed and Vice.

There’s just one big problem with ignoring YouTube — it is the #2 search engine behind big brother Google. Ignore it at your SEO peril.