From Airsoft to Parkour, a look inside the (head-scratching) content building some of the largest YouTube audiences in the world.

From Airsoft to Parkour, a look inside the (head-scratching) content building some of the largest YouTube audiences in the world.

As you know by now, our Outdoor Activities & Adventure Sports report is mind-blowing (if your brand plays in this category, you need to see it!). For a number of reasons: First, it’s a treasure trove of data and insights on every major YouTube channel in the category, from BMX Riding to Camping and Hiking, Skateboarding to Windsurfing. But it also shows enormous, fanatical audiences for content on outdoor and adventure activities that some (many!) of us have never heard of.