2015 Content Marketing Predictions
Now that the year is drawing to a close, it’s time to start thinking about predictions for the New Year!
Touchstorm rounds up favorite predictions for the marketing industry in 2015.
Conde and Kandee: A Match Made in YouTube Heaven?
Was it smart for Conde Nast to choose someone like Kandee Johnson over a better-known YouTube star? Just hours after Touchstorm released a Special Report on the Consumer Magazine category on YouTube, comes this article from Advertising Age.
From Airsoft to Parkour, a look inside the (head-scratching) content building some of the largest YouTube audiences in the world.
As you know by now, our Outdoor Activities & Adventure Sports report is mind-blowing (if your brand plays in this category, you need to see it!). For a number of reasons: First, it’s a treasure trove of data and insights on every major YouTube channel in the category, from BMX Riding to Camping and Hiking, Skateboarding to Windsurfing. But it also shows enormous, fanatical audiences for content on outdoor and adventure activities that some (many!) of us have never heard of.