E! News distributed a listicle that made them feel out of touch and “old.” Touchstorm shows them how to keep up with the kids.
Had E! News done a little research, they would know that the names in question are actually some of the most well known YouTube stars out there.
Was it smart for Conde Nast to choose someone like Kandee Johnson over a better-known YouTube star? Just hours after Touchstorm released a Special Report on the Consumer Magazine category on YouTube, comes this article from Advertising Age.
This is YouTuber Chriselle Lim. She runs a fashion blog. She’s a stylist. She’s a style-maker. She’s active on multiple platforms, and she’s now a fixture at the fashion shows. And killing it on YouTube.
Touchstorm examines the data to reveal how this vlogger is winning on YouTube and beating the big brands.
Post 3 of 6 in a series…
It seems like the pace of change in marketing is faster than ever. And even faster than the change are the new solutions, technologies, media, ideas and information flying at businesses and brands. Especially regarding what they should be doing to grow.
There are four mantras swirling around in the marketing world now regarding the way brands engage with their consumers, and we think they are particularly confusing. Here’s what you need to know.