by Touchstorm | Dec 19, 2014 | Analytics, Marketing, Marketing Strategies, YouTube
Now that 2014 is coming to a close, it’s time to start reflecting on the past year and making resolutions.
The 7 things you need to pay attention to in order to grow your YouTube channel in 2015. Touchstorm shows you how.
by Touchstorm | Nov 20, 2014 | Content Marketing, Influencer Marketing, Marketing Strategies, Video Marketing, YouTube
Was it smart for Conde Nast to choose someone like Kandee Johnson over a better-known YouTube star? Just hours after Touchstorm released a Special Report on the Consumer Magazine category on YouTube, comes this article from Advertising Age.
by Touchstorm | Nov 14, 2014 | Analytics, Marketing Strategies, Report, YouTube
Touchstorm released a comprehensive, downloadable Special YouTube Report on Consumer Magazines. The report, which pulls its data from the Touchstorm Video Index, offers some telling insights about the industry.
by Touchstorm | Sep 26, 2014 | Analytics, Content Strategy, Marketing Strategies, YouTube
What can you do to draw attention to your YouTube channel?
YouTube has more than 10 million channels. They categorized these into only 20 different categories. That means you have 500,000 competitors for your category. But you know you don’t compete with everyone that is in your category. That guy talking about aliens? The cute cat channel? You guys are not looking for the same audience.
So, how to distinguish yourself from the rest? Use data to stand out vs. the competition on YouTube. Touchstorm has the answers.
by Touchstorm | Aug 26, 2014 | Content Marketing, Marketing Strategies, Report, YouTube
As you know by now, our Outdoor Activities & Adventure Sports report is mind-blowing (if your brand plays in this category, you need to see it!). For a number of reasons: First, it’s a treasure trove of data and insights on every major YouTube channel in the category, from BMX Riding to Camping and Hiking, Skateboarding to Windsurfing. But it also shows enormous, fanatical audiences for content on outdoor and adventure activities that some (many!) of us have never heard of.