YouTube has officially ended its AdBlitz contest, declaring Nissan’s With Dad spot as the Super Bowl ad campaign winner. There’s one hitch (and it’s a big one). Only YouTube viewers who made the effort to vote gave that title to Nissan. What about the millions of viewers who did not vote? That’s where Touchstorm comes in.
If you’ve gone to YouTube lately, you’ve seen the plethora of Super Bowl ads and teasers by the various brands that plan to advertise on game day.
Touchstorm takes a look at the strategy behind advertisers “leaking” their Super Bowl ads before the game and analyzes the data behind the hype.