Research / Hiring
Finding Influencers Is Easy.
Finding The Right Influencer Is Hard.
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Touchstorm’s Influencer Research / Hiring is the biggest advancement in influencer campaigns since social media talent became a marketing option.
We should know. We’ve been sourcing and negotiating social media talent for our clients for more than a decade. So we know just how complicated and time-consuming it can be. There are thousands of spokespeople and datapoints to consider. The process deserves rigor.
Many brands buy social media influencers through Multi-Channel Networks. They think it gives them access to a wide and deep pool of talent. And many influencers join an MCN thinking it’s the only way to gain access to a wide range of brands.
But that’s not necessarily true.
What is true is that MCNs – by deﬁnition – can only bring brands the talent that’s available in their pool. What’s also true is that MCNs have bias toward certain top influencers they need to appease, so their objectives don’t always align with a brand’s. For both talent and brands, it’s a walled garden where pricing and results don’t always work in either one’s favor.
Touchstorm’s Influencer Research / Hiring: the smart way for brands and talent to find each other.
We create an environment where the best
clients and influencer choices come together.
We work with ALL talent. Yes, including those associated with an MCN, influencers with management representation, and rising stars managing their own trajectory. With our VideoAmigo SaaS (Software as a Solution) platform, we access a broad spectrum of influencers bidding for your business and a wide range of global clients seeking your talent.
We’ve opened up the marketplace so it works for everyone.
Touchstorm added science to the art.
The Touchstorm Video Index is the most expansive catalog of Social Media Stars. We organize talent by topic and track performance and engagement metrics. Then we use our own VideoAmigo software to analyze 12 quantitative and 3 qualitative datapoints to reveal the right roster of influencers that will deliver an always-on campaign.
So if you want German-speaking, Gibraltar-based, ginger-haired, geriatric talent that specializes in juggling jars of jelly beans, we can tell you exactly who they are, whether they are worth buying, and what creative approach will do best on their channel.
And if YOU are a German-speaking, Gibraltar-based, ginger-haired, geriatric talent that specializes in juggling jars of jelly beans, we’ll connect you with the right brand(s) and make sure that you are paid what you are worth.
Touchstorm’s Influencer Research / Hiring shows you who to partner with, how many influencers should participate in a campaign, and the right amount to pay.
And if you want it turnkey, we execute, too.
|Complete List of all Talent in Field||•||•|
|Talent Demographic and Geographic Details||•||•|
|Comparative Analysis of Growth Rates||•||•|
|Dossier of Current/Past Brand Relationships||•||•|
|Predictive Analytics of Sponsored Videos||•||•|
|Collection of Private Data||•||•|
|Talent Selection KPIs||•||•|
|Brand Safe Talent Analysis||•||•|
|Recommended Number of Videos per Talent||•||•|
|Schedule and Timeline Delivery (Always On)||•|
|Recommended Bids for Top Talent’s Fees||•||•|
|Brand Asset Assement; Negotiating Strategy||•||•|
|Digital RFP Customized for Campaign||•|
|Complete Campaign Management||•|
|Full FTC Compliance and Monitoring||•|
|Live Dashboard with GRP Equivalencies||•|
|View Equivalencies in Reach, Frequencies, and GRPs||•|
|Qualitative Summary of Findings and Results||•|