Successfully
Launched New
Dr. Reddy’s Product
on YouTube
The Challenge
Dr. Reddy’s sought to launch their new immunity drink and target mothers as the primary audience. The goal was to create nationwide awareness and drive sales.
The Solution
Touchstorm enlisted celebrity actress and mom Genelia D’Souza to feature in a brand commercial and a compelling testimonial video, addressing her concerns about her children’s immunity and endorsing Dr. Reddy’s product.
Data-backed Creative Decisions
Touchstorm promoted these videos through a strategic paid media campaign, effectively reaching and engaging moms and driving them
to the product’s Amazon page.
Performance Impact
Organically, the videos sparked a remarkable 2,741% surge in subscribers for the brand channel, constituting 61.7% of the channel’s total organic impressions. The paid media campaign achieved stellar results, delivering 3.14 million views at an efficient CPV of ₹0.18 (28% higher than the goal), over 100k clicks, and a commendable CTR of 0.53%.
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