Where Do Your Audiences Spend their Time?

How YouTube quietly took over all screens

Every year, YouTube becomes a bigger part of how we consume content.

It’s not just a platform—it’s where people go for music, TV, podcasts, News and more, making it the second-largest website in the world.

On mobile, it reaches twice as many users as TikTok, and on smart TVs, it commands nearly three times the audience of Disney+.This kind of presence doesn’t happen by accident. Over the past 20 years, YouTube has remained relevant while other platforms have risen and fallen. It’s now more than a competitor—it’s the center of how we watch, listen, and connect.

If you haven’t already thought about where YouTube fits into your brand strategy, it’s worth asking: why not?

Touchstorm provides full YouTube growth strategy and services for global brands, optimizing Paid, Earned, Owned & Commerce. We specialize in Organic Channel Growth, a practice we invented that is now industry standard.

Get in Touch with Us for a Consultation on Your Brand’s YouTube Strategy