5 Reasons Why Your YouTube Strategy Isn’t Working and How to Fix It
The Struggle with YouTube
Reason 1: Lack of a Solid YouTube Strategy - Shooting in the Dark
The Consequences of Not Having a Clear YouTube Strategy
- A lack of a clear YouTube strategy can lead to wasted resources and a disengaged audience.
- Defining your brand’s goals and understanding your audience’s preferences is the first step to a successful YouTube strategy.
Reason 2: Ignoring YouTube SEO - Lost in the Crowd
The Pitfalls of Neglecting YouTube SEO
Boost your video’s visibility by optimizing your video titles, descriptions, and tags with relevant keywords. Remember, YouTube’s algorithm also factors in user engagement, so aim to create content that encourages likes, comments, and shares. Which means that your content is created keeping you for the human audience in mind. Make sure to follow YouTube SEO best practices, and then optimize for the human behind the screen. Enticing thumbnails and text overlays are more likely to gain a click than a title that is only focused on SEO. Run A/B Tests in the first 24 to 48 hours and see what your audience resonates with. Better still, involve them in the process and do a community post, asking them which thumbnail they would rather click.
- Ignoring YouTube SEO practices can result in low video visibility and missed engagement opportunities.
- Optimizing video metadata with relevant keywords and encouraging user engagement can boost your video’s visibility.
- Make your title and thumbnail stand out so much so a user just has to click the video to find out more.
Reason 3: Neglecting Content Quality and Consistency - Failing Audience Expectations
The Price of Ignoring Content Quality and Consistency
High-quality content isn’t about high production value—it’s about providing value to your audience. Are you answering their questions, providing useful information, or entertaining them in a way that aligns with your brand? And consistency isn’t just about the frequency of uploads—it’s about maintaining consistent messaging, style, and themes that resonate with your brand image.
- Neglecting content quality and consistency can lead to dwindling audience engagement.
- Providing valuable content and maintaining consistent brand messaging and themes are key to audience retention.
Reason 4: Not Engaging with Your Audience - A One-way Conversation
The Downside of Ignoring Audience Engagement
Turn this around by dedicating time to engage with your audience. Respond to comments in a timely manner, ask questions to stimulate conversation, and thank your viewers for their support. Not only does this build a sense of community, but it also signals to the YouTube algorithm that your content is engaging, which can boost your visibility.
- Ignoring audience engagement can lead to missed opportunities to build a brand community.
- Actively engaging with your audience can boost community building and improve your visibility on YouTube.
Reason 5: Disregarding YouTube Analytics - Flying Blind
The Risk of Ignoring YouTube Analytics
Another reason your YouTube strategy may not be working is if you’re disregarding the treasure trove of data that YouTube Big Data offers. YouTube studio provides insights into your video performance, audience demographics, viewer behavior. However, there is a lot more to unpack. Like competition activity, influencer activity, search trends and more. If you’re not leveraging this data to inform your strategy, you’re essentially flying blind. Use a powerful tool like VideoAmigo that tracks more than 26MM channels and 2B videos daily, appending it with critical information like Topics, Sentiment, Commerce, Video Types, Genres, and more. This infuses the data with unparalleled meaning. Adjust your strategy based on these insights to optimize video performance and maximize audience engagement.
- Ignoring Analytics can result in missed opportunities to optimize your content and engage your audience effectively.
- Leveraging YouTube Big Data to gain insights beyond your own channel. Keep track of industry, trends, competition and influencer activity in your category using a tool like VideoAmigo.
Case Study: A YouTube Strategy Turnaround
From Near Failure to Success: A YouTube Strategy Revamp
Consider the case of a Financial Service Provider, a brand that was on the brink of giving up on their YouTube channel due to poor performance. When they engaged Touchstorm, our certified YouTube experts concluded that they were making all the mistakes we’ve just discussed: lack of a clear strategy, ignoring SEO, inconsistency in content, and lack of audience engagement. Once Touchstorm started Channel Management for them, they saw a dramatic turnaround in their YouTube performance and went from losing 3K+ Net Subscribers in a year to adding 13K+ Net Subscribers within one year of Channel Management by Touchstorm.
- Recognizing and addressing YouTube strategy mistakes can lead to a significant improvement in performance.
- The case of the Financial Services Provider above is a testament to the power of a well-executed YouTube strategy.
Turning Around Your YouTube Strategy
From Pain Points to Progress: Elevate Your YouTube Strategy
- Recognizing and addressing the common reasons why your YouTube strategy isn’t working can significantly improve your brand’s performance.
- Mastering YouTube strategy can open new opportunities for brand storytelling, community building, and customer engagement.
Bonus Reason: Not Understanding the YouTube Algorithm
Get in Touch with Us for a Consultation on Your Brand’s YouTube Strategy