Where Do Your Audiences Spend their Time?
How YouTube quietly took over all screens Every year, YouTube becomes a bigger part of how we consume content. It’s not just a platform—it’s where people go for music, TV, podcasts, News and more, making it the second-largest website in the world. On mobile, it reaches twice as many users as TikTok, and on smart TVs, it commands nearly three times the audience of Disney+.This kind of presence doesn’t happen by accident. Over the past 20 years, YouTube has remained relevant while other platforms have risen and fallen. It’s now more than a competitor—it’s the center of how we watch, […]
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