Summer 2023 Numbers Show YouTube Dwarfing TikTok Globally, in the U.S., and on Mobile
What’s the Truth? Who’s Larger?
As the U.S. contemplates a potential TikTok ban, numerous articles have surfaced asserting that TikTok is now
larger than YouTube. Marketers are echoing that idea in everyday conversations. But, which is actually larger?
We’ve conducted an in depth research study that reveals the truth.
1. Understanding the Global Audience
2. A Closer Look at the U.S. Audience
3. Mobile Audience Size Insights
4. Audience Comparison: Global, U.S., and U.S. Mobile
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