The era of one-size-fits-all video production is over.
Video-focused content marketing is one of the most powerful tactics in the marketer’s toolbox. Learn the right aspect ratio by platform.read more
When it comes to YouTube TrueView pre-roll advertising, what is the better choice: YouTube Skippable pre-roll or Non-Skippable pre-roll?
Don’t “guess and gamble” with your marketing budget. Use the (free!) VideoAmigo YouTube TrueView Cost Analysis Calculator to figure out which to buy.read more
Touchstorm’s SaaS platform VideoAmigo predicts the outcome of the 2017 GRAMMY Awards based on fans actions on YouTube.
The 2017 GRAMMY Awards® will be decided by the Recording Academy’s Voting Members. Will their choices agree with how consumers would vote, if they could? Consumers “vote” every day through YouTube…read more
E! News distributed a listicle that made them feel out of touch and “old.” Touchstorm shows them how to keep up with the kids.
Had E! News done a little research, they would know that the names in question are actually some of the most well known YouTube stars out there.read more
YouTube has officially ended its AdBlitz contest, declaring Nissan’s With Dad spot as the Super Bowl ad campaign winner. There’s one hitch (and it’s a big one). Only YouTube viewers who made the effort to vote gave that title to Nissan. What about the millions of viewers who did not vote? That’s where Touchstorm comes in.read more
If you’ve gone to YouTube lately, you’ve seen the plethora of Super Bowl ads and teasers by the various brands that plan to advertise on game day.
Touchstorm takes a look at the strategy behind advertisers “leaking” their Super Bowl ads before the game and analyzes the data behind the hype.read more
Now that the year is drawing to a close, it’s time to start thinking about predictions for the New Year!
Touchstorm rounds up favorite predictions for the marketing industry in 2015.read more
Now that 2014 is coming to a close, it’s time to start reflecting on the past year and making resolutions.
The 7 things you need to pay attention to in order to grow your YouTube channel in 2015. Touchstorm shows you how.read more
Part 8 of 8: Breaking Down the VideoAmigo Channel Report
We’ve reached the last installation in the Breaking Down the TVi Channel Report series! All of the metrics we have studied so far combine to produce a Touchstorm Video Index Score.read more
Part 7 of 8: Breaking Down the VideoAmigo Channel Report
We’re breaking down the “metrics that matter” in your customized Channel Report, which you can run at VideoAmigo.com.read more