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TikTok vs.YouTube

Summer 2023 Numbers Show YouTube Dwarfing TikTok Globally, in the U.S., and on Mobile

TikTok vs. YouTube
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What’s the Truth? Who’s Larger?

As the U.S. contemplates a potential TikTok ban, numerous articles have surfaced asserting that TikTok is now larger than YouTube. Marketers are echoing that idea in everyday conversations. But, which is actually larger?

We’ve conducted an in depth research study that reveals the truth.


1. Understanding the Global Audience
2. A Closer Look at the U.S. Audience
3. Mobile Audience Size Insights
4. Audience Comparison: Global, U.S., and U.S. Mobile

Accelerate your Growth with Strategy and Management from the Industry’s Leading YouTube Experts Today

Book a meeting with one of our experts to learn how Touchstorm can help your brand with paid media, influencer marketing, organic growth, and e-commerce promotion.