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We’re breaking down the metrics that matter in your customized Channel Report, which you can run at tvi.touchstorm.com. Last week we looked at views and what they mean for the health of a channel. You can devise an even more successful content strategy when you understand View Density and why it’s a true measure of success for a channel’s content.
This session is all about content. Making the right content, specifically. It’s the reason people come to your channel or discover your video. And you cannot build an audience or a business on YouTube without it.
As everyone knows, views are the easiest way to see if your YouTube channel is getting attention. It’s also the most common way people determine if your channel is a success or not. But there’s much more to it than that. In the following blogs, we’ll delve deeper into the other metrics and see how they all work together.
In Part 3, it is time to learn how to act like a Creator. Producing a channel is all about action. Not saying the word “action,” but being active on the channel. Posting content, engaging audience, promoting the channel. It is a commitment of time and energy to launch and grow an audience. We’ve seen that it’s worth it. Now, let’s learn how to do it.
Welcome, YouTube creators, to a comprehensive 8-part series on how to get your Touchstorm Video Index Channel Report, how to understand the “metrics that matter,” and how to utilize them.
It seems like the pace of change in marketing is faster than ever. And even faster than the change are the new solutions, technologies, media, ideas and information flying at businesses and brands. Especially regarding what they should be doing to grow.
There are 4 mantras swirling around in the marketing world now regarding the way brands engage with their consumers, and we think they are particularly confusing.
YouTube has more than 10 million channels. They categorized these into only 20 different categories. That means you have 500,000 competitors for your category. But you know you don’t compete with everyone that is in your category. That guy talking about aliens? The cute cat channel? You guys are not looking for the same audience.
So, how to distinguish yourself from the rest?
In this Session of YouTube for Business we are looking at a very simple question. What exactly does it mean to do business on YouTube? The answer to this question is actually another question. What level of business do you want to have on YouTube?
All of the social media attention is going to Facebook, Twitter and the visual channels like Pinterest and Instagram. All of the digital media attention is going to native advertising and the likes of Buzzfeed and Vice.
There’s just one big problem with ignoring YouTube — it is the #2 search engine behind big brother Google. Ignore it at your SEO peril.
From Airsoft to Parkour, a look inside the (head-scratching) content building some of the largest YouTube audiences in the world.
As you know by now, our Outdoor Activities & Adventure Sports report is mind-blowing (if your brand plays in this category, you need to see it!). For a number of reasons: First, it?s a treasure trove of data and insights on every major YouTube channel in the category, from BMX Riding to Camping and Hiking, Skateboarding to Windsurfing. But it also shows enormous, fanatical audiences for content on outdoor and adventure activities that some (many!) of us have never heard of.
By now we all know Red Bull has one of the hottest YouTube channels and knows how to grow an audience, landing more than 826 million video views and 3.6 million subscribers so far. But as our Touchstorm Video Index (TVi) has shown over the past year, views are not enough and is not the most important metric for measuring channel success. Now don’t get me wrong, Red Bull is killing it on YouTube, but even they can build a more authentic and rabid fan base if they tweak their strategy even a little bit.
Deconstructing Honda Stage’s YouTube Strategy: How They (Or Any Channel) Can Build An Audience of Their Own
The new Honda Stage YouTube channel has been lauded in the trades lately, with AdWeek previewing it in early June and Fast Company featuring it in their July article on YouTube CEO Susan Wojcicki.
We took a look at the channel, using Touchstorm’s Voot software, in order to get a first-hand look at how Honda’s channel is performing.